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After building AI marketing tools for 2 years, I've become convinced most AI applications are, in the words of Pete Koomen, "horseless carriages" - they bolt AI onto existing interfaces instead of building AI-native experiences.The marketing problem: Marketers context-switch between 5-8 tools for a single campaign. Hootsuite for scheduling, Canva for design, ChatGPT for copy, Analytics for insights. The cognitive overhead of switching kills productivity and creative flow.Tradition
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Learn what to expect from an Online Bachelor’s Degree in Marketing, from courses to career outlook, including history careers and salaries for graduates.
The truth is that in this modern day of digital business, the question of whether or not social media followers are legitimate business assets is a popular one.
According to recent findings from Lob’s 2025 State of Direct Mail: Consumer Insight Report, healthcare has emerged as one of the highest performing sectors in the direct mail space. This stems from ...
Online marketing, a subgroup of digital marketing, uses the internet to promote a business and its products or services. This can be done through email, digital ads, social media, online content ...
Seesawing tariffs and turbulent financial markets are playing out on social media feeds, impacting the multibillion-dollar influencer industry in what could be a new recession indicator.
It's clear that online marketing is no simple task. And the reason why we've landed in this world of "expert" internet marketers who are constantly cheerleading their offers to help us reach ...